Meet the Team

Arthur McColl

Chief Executive Officer

I have over 30 years of experience managing multiple brands in both the United Kingdom and Australia and have specifically worked across 5 franchise groups with US parent companies. I began my career with Stakis Hotels in 1987 in the UK, which was acquired by Hilton International in 1997, and was involved in the acquisition and growth strategy of the company, contributing to the acquisition of both LivingWell UK & Viva Health clubs before relocating and becoming the Vice President of LivingWell Australia in 2002. I was involved in the rapid development schedule for the stand-alone, luxury full-service health clubs and spas located across Australia. Following the successful sale of the division, in 2006 I became Operations Director of LA Fitness, UK, before serving as the company’s Chief Operating Officer until 2015. In late 2015, I returned to Australia as the Chief Executive Officer of Anytime Fitness, and Group Chief Executive Officer of Collective Wellness Group (CWG) in 2017, the parent company and master franchise holder of US Brands Anytime Fitness, Orangetheory Fitness and Xtend Barre, growing the group to 550 locations.

Chris Batterham

Chief Financial Officer

Chris is a commercially focussed finance leader with over twenty years experience in Australia and Europe in customer focused businesses across the retail, franchise, hospitality, manufacturing and retail property sectors. His key focuses are: business partnering, transformation and high growth strategy development and execution.

Michelle Gamble

Chief Marketing Officer

I originally studied a Bachelor of Education but quickly realised teaching wasn’t for me, and I gravitated into marketing. I hold a post-graduate certificate in management from Macquarie Education and have over 25 years marketing experience, including 20 years running my own marketing agency and consultancy working with a diverse range of small to medium-sized businesses nationwide. During that period, I worked with several franchise organisations including Hello World Travel (formerly Travelscene American Express), Telco In A Box, Mrs Fields Cookies and Frontline! Before starting my own business I worked for both Telstra and Optus in their internet businesses as they started in Australia, so digital marketing is part of my DNA.